Overview

1. To test the ability of the teams to be able to market and sell products or brands

Rules and Regulations:

Round 1 : Logo and Tagline Quiz

Question on logos and taglines will be asked the teams need to raise hands to answer and the the teams with most points move forward to next round Grading – 1 point for every right answer

Round 2 :

Step 1:

Participants have to create a brand from scratch>They will need to market the brand and will have to create a presentation explaining their strategy

Step 2:

Participants will be shown a product image and they have to come up with a marketing strategy on spot and think on their feet this will test their spontaneity. (BRAND RACE) Grading is on 15 points 5- creativity 5- plan for execution 5- delivery and confidence 2 awards - winner and runner up

Judge criterion:

• After a specified development period, all the created AI bots will be pitted against each other in a 1v1 tournament fashion. This means that each bot will play against every other bot in a round-robin style competition.
• A leaderboard will be generated to track the performance of each AI bot in the tournament. Points will be awarded based on wins and ties. The bot with the highest points will be declared the winner.